TV ads boost Cyber Monday sales

10/29/2007 | MediaPost Communications

While Black Friday is a big day for many national bricks-and-mortar retailers, Cyber Monday, three days later, has become a critical business day for many e-commerce sites, Chris Copeland writes. The NRF coined the term to represent the first workday after Thanksgiving, when many consumers return to work -- and to online shopping at their desks. Twenty percent of all search volume, however, can be correlated with TV ads, he writes.

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