Consumers Flock to Web for Holiday Gifts

10/29/2008

This year online holiday sales (excluding travel) will total $32.1 billion, up 10.1% over 2007, according to eMarketer. This is a sharp decline from growth rates in the low-to-mid 20% range seen over the past few years. The weak economy is placing downward pressure on e-commerce sales this season. That pressure accentuates the already declining sales growth, which is a sign of the inevitable maturation of the online shopping channel

To find out more about digital marketing and eMarketer's report "U.S. Retail E-Commerce: Slower But Still Steady Growth" click here.


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