Retired Bud campaign renewed in support of Obama

10/29/2008 | Wall Street Journal (free content), The

Charles Stone III, creator of the memorable "Whassup" campaign for Budweiser, is reviving his advertising characters in support of Sen. Barack Obama's presidential bid. Stone owns the rights to the idea and slogan, with Anheuser-Busch having only licensed their use for a limited period. The online ad has chalked up more than 2 million views on YouTube since its Friday posting.

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Wall Street Journal (free content), The

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