Agency openings, expansions signs of hope for ad industry

10/29/2009 | NYTimes.com

The opening of a new agency specializing in crowdsourcing and the expansion of a British shop to New York are indicators that the worst may be over for the ad industry, according to this article. "A lot of people are talking about the advertising agency industry, whether the model is dead or alive," said Brett Shevack, whose Brand Initiatives Group launched in 2009. "What's important is to lose the mentality of 'agency of record' and adopt the mentality of 'catalyst of record' "

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