Campbell Soup billboard stars extra-long noodle

10/29/2009 | Advertising Age (tiered subscription model)

A campaign by BBDO, New York, for Campbell Soup features a Times Square billboard with a 54-foot noodle stretching up to a mannequin on a high floor. The eye-catching billboard is part of a larger campaign that highlights the message that each can of the brand's chicken noodle soup contains 32 feet of noodles.

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