Hunts signs on to sponsor TLC Web series

10/29/2009 | Mediaweek

Hunts has signed on to sponsor a new Web series being developed around Buddy Valastro, the star of TLC's "Cake Boss" TV show. The marketer also has agreed to sponsor TLC.com's "Fresh Ideas for Dinner" section, which includes recipes featuring Hunts products and branded-entertainment videos.

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