Adobe: Advertisers are getting big returns from social ads

10/29/2013 | VentureBeat · VentureBeat

Marketers are seeing big increases in return on investment from social media advertising, according to Adobe's Social Intelligence Report for the third quarter, which found that Twitter has quadrupled its per-visitor revenue compared with last year and Facebook's click-thru rate has risen 171% over the same period. The report also maintains that Tumblr, Yahoo's recent acquisition, is undervalued by as much as 450%.

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