Adobe: Social ads draw soaring return on investment

10/29/2013 | VentureBeat · VentureBeat

Advertising through social media is drawing in more revenue than ever, according to Adobe's Social Intelligence Report for the third quarter, which found Twitter has quadrupled its per-visitor revenue since last year and Facebook's click-thru rate has risen 171% over the same period. The report also maintains that Tumblr, Yahoo's recent acquisition, is undervalued by as much as 450%.

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