Instead of trying to thwart "showrooming," where consumers browse in store and buy online, Best Buy is hoping to attract users through the practice with 11 ads showcasing its online and in-store experiences. The "Your Ultimate Holiday Showroom" campaign from Crispin Porter + Bogusky kicked off this week and features celebrities such as Will Arnett, Maya Rudolph and LL Cool J.
Best Buy touts its "Holiday Showroom" in CP+B ads
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