Chinese firms turn to social sites to tap global market

Facebook and Twitter may be blocked in China, but companies there are still looking to market on them as a way to reach a global audience. Air China used a Swedish agency to develop a Facebook campaign, and Facebook Chief Operating Officer Sheryl Sandberg recently met with Chinese search marketer Pzoom to discuss ways to place ads from Chinese companies on the social site. "The biggest obstacle is that they don't have access to these platforms, so they have limited knowledge in terms of how to communicate with followers," said Kevin Ti, H-Line Ogilvy's digital strategy manager.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY