ConAgra Foods: Social listening critical to 21st-century business

10/29/2013 | FoodNavigator

ConAgra Foods partners with social media monitoring firms to find out what consumers are saying about its brands. The company's social strategy was focused solely on marketing in the beginning but current findings have implications for research and development and advertising. "Social listening is a critical backbone to doing business in the 21st century. It's a key component to understanding consumers' needs and operating in a real-time environment," said Stephanie Moritz, head of PR and social media.

View Full Article in:

FoodNavigator

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations