Mobile accounts for growing share of Facebook revenue

10/29/2013 | MediaPost Communications ·

Facebook is expected to report a 50% increase in revenue for the third quarter with 45% of the projected $1.89 billion total coming from mobile advertising, up 4% from the second quarter, according to a JPMorgan analyst. Separately, Spruce Media posted results for its clients on Facebook and, looking ahead, said that "the social network's renewed [focus] on simplifying its ad offering is paying off. We expect [costs per click] to normalize in the fourth quarter."

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