Report shows disconnect between B2B messages, customer values

10/29/2013 | Inflexion-Point.com (U.K.)

Business-to-business marketers often miss the mark with their message by not targeting what customers value the most, according to research from McKinsey. Three of the top five themes that customers value had almost no B2B company affiliation in marketing materials. Those themes include open and honest dialogue with customers, being a leader in a field, and aligning with a buyer's values and beliefs. Businesses also risk losing their message when it is similar to what competitors are saying, according to the report.

View Full Article in:

Inflexion-Point.com (U.K.)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL