Shoppers want privacy, customization from loyalty programs

10/29/2013 | Progressive Grocer

Shoppers increasingly are participating in loyalty programs, but nearly 33% of them are concerned about privacy, 13% are unsatisfied with the level of personal information requested for enrollment and 10% bemoan a lack of control over privacy of that information, according to Mintel. Meanwhile, 16% of participants, particularly millennials, think such programs are not tailored enough to shopping habits.

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