Nearly two-thirds of mobile owners say they prefer watching full-length movies or TV shows to shorter material on their devices, according to a report by Vuclip. This finding defies conventional wisdom about viewing habits on small screens, Chantal Tode writes. Vuclip's Arun Prakash says, "This study urges marketers to step back and take a more macro view of the industry. Mobile video is not limited to developments by companies like Facebook or Twitter; we also need to consider exponential growth by companies like Netflix and Amazon Video."
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