HBO Hopes Viewers Get Hooked On VOD

10/30/2001 | Wired magazine

AOL Time Warner is planning an aggressive rollout of HBO's video-on-demand services. In its free Columbia, S.C., trial in July, HBO On Demand was so popular that Time Warner Cable couldn't handle the demand. Analysts say HBO On Demand should have an easier time than other VOD services because HBO carries its own original programming, eliminating the need to license content.

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