Attik acquisition puts Dentsu in Scion driver's seat

10/30/2007 | Advertising Age (tiered subscription model)

With the acquisition of digital and design shop Attik, San Francisco, Dentsu America also gains control over the Toyota Scion's $31 million account, Attik's biggest piece of business. Dentsu America previously had handled interactive duties for the Toyota brand, and it also handles corporate ads for Toyota.

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