NBCU, Arena Media forge content partnership

10/30/2007 | Broadcasting & Cable · Mediaweek

NBC Universal has signed an exclusive content and strategic ad sales agreement with Arena Media Networks to air content from NBC properties on high-definition flat-panel screens housed in more than 30 sports venues nationwide. The move is part of a larger push by NBCU to supply content for the digital out-of-home space.

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Broadcasting & Cable · Mediaweek

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