NBCU, IGA strike in-game ad partnership

10/30/2007 | Mediaweek · Broadcasting & Cable

NBC Universal has teamed up with in-game advertising network IGA Worldwide to develop and sell ads within video games. The deal allows NBCU to offer premium inventory in games published by such big names as Activision and Electronic Arts, as part of larger digital ad packages.

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Mediaweek · Broadcasting & Cable

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