Differentiation can be daunting

10/30/2008 | Adweek

Marketers and copywriters are afflicted by a compulsion toward conformity and sameness, asserts Greg Ippolito, director for creative and strategy for Harte-Hanks Direct. He recounts several episodes in his career when marketers who would have benefited from carving out a unique niche for themselves chose instead to follow the crowd.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO