"Top Chef" adds more ingredients to ad soup

10/30/2008 | Advertising Age (tiered subscription model)

When Bravo's popular "Top Chef" series enters its fifth season on Nov. 12 it will do so with the support of new advertisers Campbell Soup, Diet Dr Pepper and Quaker. Those marketers will join the likes of Toyota, Clorox and Food & Wine magazine, all of which have extended product integration deals.

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