GM's Lutz burns rubber for his brand

10/30/2009 | Advertising Age (tiered subscription model)

Bob Lutz, General Motors' 77-year-old vice chairman, took to the racetrack in a Cadillac 2010 CTS-V sedan, in time trials pitting his ride against sedans driven by automotive journalists. The competition, hyped on YouTube as the V-Series Challenge, took place Thursday at the Monticello Motor Club in New York.

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