Quattro: iPhone the king of clickthroughs

10/30/2009 | MediaPost Communications

Mobile ad network Quattro Wireless found that mobile ads on the iPhone performed about 35% better than the industry average in terms of click-through rates. The research, which tracked the performance of ads on the Quattro network, also found that animated ads performed better than banners, with text ads having the least success.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA