Chipotle's simple recipe for success

10/30/2011 | Wall Street Journal, The

Chipotle founder Steve Ells has succeeded in an era of high-tech culinary innovations by sticking with a simple menu made from natural meats and locally grown produce whenever possible. Recently the fast-casual chain with the fixed menu has added high-profile chefs Nate Appleman and Kyle Connaughton to the research and development team. "We may never change our menu, but we are always changing our food," Ells said.

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