People eat more when given smaller-packaged sweets

10/30/2011 | New Kerala (India)

People tend to eat more sweets when products are placed in smaller packages rather than regular-sized varieties, a study found. People who were concerned about their body weight ate more when the product was in clear packaging and had calorie information on the front of the package, and ate less when caloric information was missing, the researchers said. The findings are set to be published in the Journal of Marketing.

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New Kerala (India)

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