Stock photo company turns to unusual ad campaign to differentiate itself

Fotolia.com, a microstock photography company, was successful, but its president, Patrick Lor, worried its advertising wasn't setting it apart from the competition. The company put out a request for innovative ads and eventually went with a controversial submission from MacLaren McCann that didn't include a phone number or URL. While it is difficult to track the full effect of the campaign, it won an advertising award and drew praise from designers.

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