Online menswear retailer Bonobos is branching out into women's apparel with the Nov. 13 launch of AYR, an e-commerce site selling a collection billed as contemporary casuals with clean silhouettes. The full first collection will include 75 pieces, Bonobos CEO and Founder Andy Dunn said. "We're focusing on elevated essentials: quality investment pieces that can live in a woman's wardrobe all year round. With all the focus today on fast-fashion, where do you get your basics and staples from?" Dunn said.
Published in Brief: