Commentary: Differentiate yourself in how you market annuities

10/30/2013 | National Underwriter Life & Health

Underserved annuity markets include young professionals, minorities, and specific industries and professions, Stan Haithcock writes. "People that focus on one product area or one type of client seem to always outperform the person that keeps changing their business model, offering a bunch of different products, or seems to be chasing after the latest hot idea," Haithcock writes.

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