Facebook is "failing marketers," Forrester says

10/30/2013 | Forrester.com

A scathing report from Forrester presented as an open letter to Facebook CEO Mark Zuckerberg suggests that the social network is "failing marketers," who scored Facebook lower than any other online marketing channel when it came to business value. The network is failing to deliver the consumer engagement it once promised, and isn't very good at pure advertising either, Forrester's Nate Elliott writes. "[W]hile lots of marketers spend lots of money on Facebook today, relatively few find success," he writes.

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