How to find your company's "Passion Conversation"

10/30/2013 | Church of the Customer Blog

Word-of-mouth marketing begins by getting people to talk about themselves and their experiences, rather than a product, says John Moore, co-author of "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing." Businesses can spark that conversation by considering the reason they were founded and what sort of community they help to create, Moore says.

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