Mobile push notifications are seen as key to engagement

10/30/2013 |

Mobile home screens and push notifications that offer information useful to consumers rather than just sales are the key to engagement for the holiday shopping season, according to Urban Airship's Coleen Carey. "If they download your app, they've indicated that they have interest," she said at the Mobile Shopping Fall Summit, adding, "It's a privilege to be there, and it's important to honor the privilege."

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