Nearly all B2Bs are embracing content marketing, survey shows

10/30/2013 | BtoB Magazine

Nearly all B2B marketers use some form of content marketing and more than half expect to be "very" or "fully" engaged in the practice in 2014, according to a survey from BtoB magazine. Brand awareness, thought leadership and engagement were cited as the key objectives of content-marketing efforts. "It allows us to tell a deeper, richer story, to have a conversation in meaningful ways that people aren't expecting," said Barbara Basney, vice president of global advertising at Xerox.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA