Print and digital ads drop 3% for New York Times

10/30/2013 | Bloomberg Businessweek

The New York Times saw both print and digital ads drop by roughly 3% in the third quarter, with sales dipping below $140 million and marking a 15-year low. Cost-cutting, low morale and early retirement buyouts have caused important sales and marketing staff losses, according to this report. "If the Times is making deep cuts in the ad department, that could be affecting the quality of their ad sales," said Poynter Institute analyst Rick Edmonds.

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