Report: Global programmatic ad spending to hit $32.6 billion by 2017

10/30/2013 | eMarketer

Programmatic ad spending will hit $7.5 billion in the U.S. and $12 billion globally this year, according to a report from Magna Global. These levels will jump to $16.9 billion and $32.6 billion by 2017. The survey also predicts real-time bidding ad buys will make up more than 50% of all U.S. display-ad buys by 2017.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY