Programmatic ad spending will hit $7.5 billion in the U.S. and $12 billion globally this year, according to a report from Magna Global. These levels will jump to $16.9 billion and $32.6 billion by 2017. The survey also predicts real-time bidding ad buys will make up more than 50% of all U.S. display-ad buys by 2017.
Report: Global programmatic ad spending to hit $32.6 billion by 2017
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