Travel bookings are seen as just the start for mobile users

10/30/2013 | MobileCommerceDaily.com

Travel bookings are only the beginning for mobile users, who tend to engage with their devices more after making their travel decisions, a Travelocity executive said. "We found that people shop across all of the different devices, but that specifically with mobile, once someone books -- even if they shop on mobile and eventually came back and booked on a desktop site -- that following booking, mobile is pretty much the exclusive way that consumers interact with Travelocity moving forward, [as a] post-purchase experience," Travelocity's Blake Clark said at the Mobile Shopping Fall Summit.

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