Ring-back tones could be the next hot thing

10/31/2003 | Wired magazine

Mobile customers in Asia have been downloading ring-back tones -- tones the caller hears while waiting for the person called to pick up the phone -- and analysts say the market could be hot in the U.S. and Europe. In terms of consumer take-up and use, ring-back tones have thus far blown straight-up ring-tones out of the water.

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