Audi shifts into TV programming

10/31/2005 | Los Angeles Times (tiered subscription model)

Responding to the threat of media fragmentation, Audi is launching its own U.K. TV channel on the Sky Digital satellite service, which will run long-form advertising or "infotainment" during the day and entertainment on nights and weekends. The channel, which Audi developed with ad agency Bartle Bogle Hegarty, is the first move of its kind by a major marketer.

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