The power of peer-to-peer

10/31/2005 | Advertising Age (tiered subscription model)

Advertising Age executive editor Jonah Bloom writes that "The ability to own and control a brand, which many marketers regard as their core job function, has surely joined mass marketing in the 'how it used to work' chapter" found in what Bloom suggests are today's outmoded marketing textbooks.

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Advertising Age (tiered subscription model)

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