Studios turn to the Web for film marketing

10/31/2007 | Forbes

Movie marketers spent only about 3.7% of their total U.S. ad budgets on Web initiatives last year, but the percentage is expected to increase rapidly by 2011 as studios follow the exodus of consumers to the Internet, according to eMarketer. Promoters of recent films like "Superbad" and "Resident Evil: Extinction" marketed the movies with online campaigns, which included age-restricted trailers and widgets.

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