Targeting the Right Mobile Users With the Right Messages

10/31/2007

A Nielsen study found that only 10% of mobile data users responded to ads on their mobile phones. Another 11% viewed ads but did not respond, and nearly eight in 10 did not view the ads at all. But, nearly 45% of mobile video viewers were willing to watch ads in exchange for an unspecified benefit. Plus, with eMarketer projecting that there will be 754 million mobile TV and video subscribers worldwide in 2011, the opportunity is too big for brand managers to ignore.
www.eMarketer.com

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SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA