VW Canada wants drivers to commit random acts of "road joy"

10/31/2007 | Adweek

A new multiplatform campaign for VW Canada's City Jetta and City Golf brands from Crispin Porter + Bogusky aims to spread a little "road joy" by asking VW drivers to give cyclists a little more space or encouraging truckers to blare their horns in "symphonic road joy harmony." The effort includes a trio of 30-second TV spots, as well as interactive, print and out-of-home ads.

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