McDonald's rolls out McRib nationally -- for a month

10/31/2010 | Advertising Age (tiered subscription model) ·

McDonald's will roll out a limited national run of its popular McRib sandwich Tuesday, a product that's proved popular in large part because of its limited availability. A new campaign confers "legend" status on the sandwich, and the chain is asking fans to submit their own McRib stories -- fact and fiction are both fine -- in a contest to win a trip to Germany, the only country in the world where the sandwich is always on the menu.

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Advertising Age (tiered subscription model) ·

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