Social media proves game-changing for traditional retail

10/31/2010 | CustomerThink

Daily-deal sites such as Groupon and LivingSocial are offering consumers deeper-than-ever discounts, and social media players including Facebook and Twitter allow brands and manufacturers more direct connections with consumers than ever before. Traditional retailers can compete successfully with these changes, but only by creating their own strong social media presences, writes CustomerThink blogger Harish Kotadia.

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