Meet the woman who gave birth to @Shaq

10/31/2011 | Bloomberg Businessweek

Shaquille O'Neal was introduced to Twitter by digital-PR pioneer Amy Jo Martin, and at her suggestion he began tweeting about surreal "Random Acts of Shaqness" such as sitting mostly motionless for an hour in Harvard Square. The stunts paid off, and @Shaq has amassed about 4.5 million followers. "We built our own network. Bam," O'Neal says.

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