Lexus brand to be integrated into USA's "Suits"

10/31/2012 | Forbes · MediaPost Communications

Lexus, as part of a new multiplatform push to appeal to a hipper demographic, has teamed up with USA Network to incorporate its models into the show "Suits." The tie-in includes interactive games, video clips and Facebook and Twitter posts, as well as a live chat for the season's conclusion. A TV campaign for the 2013 Lexus LS will air on CNN, TNT, ESPN and about 20 other cable networks.

View Full Article in:

Forbes · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY