Wal-Mart will carry and market Boxee TV during holidays

10/31/2012 | Bloomberg Businessweek

Wal-Mart Stores begins selling today the $98 Boxee TV at its 3,000-plus U.S. stores and will actively promote the Web-connected product to holiday shoppers. "It's going to be a big launch for us," Boxee CEO Avner Ronen said. "There's a big difference between having your product being carried by retailers, where it sits on the shelf, and getting real marketing behind it."

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