Why user re-engagement should be the new focus of app marketing

10/31/2012 | iMedia Connection

A shift in mobile-application advertising from a cost-per-install model to cost-per-action could open "up new doors for incentivized traffic," writes Peter Hamilton. Travel and mobile-game apps have tried and succeeded in rewarding user actions beyond installs. "Incentivizing marketing and advertising partners by paying for this actual revenue event will only drive more quality users to make more in-app purchase decisions," Hamilton writes.

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