ACA ad blitz delayed due to faulty enrollment website

10/31/2013 | Politico (Washington, D.C.)

Interest groups supporting the Affordable Care Act have been holding back marketing efforts encouraging people to sign up at HealthCare.gov because the website is not working, White House and insurance industry sources said. "You can have the greatest PR program imaginable on all different platforms -- social, media, advertising and earned media -- but you have to have a product that is functioning," PR professional Peter Mirijanian said. "Why would you spend $1 million sending people to a website that's broken?" a health insurance executive said.

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Politico (Washington, D.C.)