Are you in an innovation rut?

10/31/2013 | Innovate on Purpose

Many company leaders focus on pursuing innovation in fields they already understand rather than seeking out new initiatives, writes Jeffrey Phillips. This cautious approach may help entrepreneurs to feel comfortable and in control, but it can also cause them to miss out on valuable opportunities. "By focusing only on what you know, what you are comfortable with, what's familiar, you ignore customer requirements, constantly doubling down on existing strengths," he writes.

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