Business tips from a Brazilian samba school

10/31/2013 | Harvard Business Review online

São Paulo's annual Carnival parade features thousands of samba dancers and musicians who put long hours into rehearsing for the big day even though they perform for free. That holds lessons for multinational companies who struggle to motivate their Brazilian workers and suggests that a sense of belonging can be more powerful than financial incentives, says Daniel Sena of award-winning samba school Mocidade Alegre. "Treating people nicely is the core of our business," Sena explains.

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